I saw a cartoon that depicted how it will work, as opposed to a live demonstration of how it does work. The difference there could be profound. That said, if it works as the cartoon implied it would, then I suspect they might just present Apple with some serious competition. The closable nature will appeal. It's much more book like and if they add a decent ebook reader that uses both "pages" then it will make more sense as a reader. The iPad looks flimsy, like the screen might break quite easily if knocked and you just know that if that happens that the replacement cost will be close to the original purchase cost.